- Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
- Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
- Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers
SAP is a Leader in Gartner's 2018 Magic Quadrant for Multichannel Marketing Hubs
Watch a demo of the SAP Marketing Cloud solution
Learn about top imperatives for your 2019 marketing strategy
Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
- Identify and progressively enrich customer profiles, while building relationships
- Ensure that all marketing engagements comply with consent and permissions for each individual customer
- Gain a competitive advantage by being a good steward of your customers' data, while protecting your business
Optimize marketing to drive revenue
- Understand the performance of all marketing activities in one single view
- Gain insights into what is driving business growth and what is not
- Measure the incremental impact of all marketing activities with machine learning analysis
- Test and optimize your marketing strategy with predictive simulation?
Drive demand and growth for B2B marketers
- Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
- Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
- Equip?your teams with the right insights to make intelligent decisions
What are analysts saying about SAP Marketing Cloud solutions?
Training and Certification
Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.
Empower your team
Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.
Access on-demand resources
Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.
Get started with SAP Marketing Cloud
SAP Customer Experience Services
Support the end-to-end customer journey
Explore the other cloud solution portfolios in the SAP C/4HANA suite.