- Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
- Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
- Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers
Gartner ranks SAP as a leader in multichannel marketing hubs
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Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
- Identify and progressively enrich customer profiles, while building relationships
- Ensure that all marketing engagements comply with consent and permissions for each individual customer
- Gain a competitive advantage by being a good steward of your customers' data, while protecting your business
Optimize marketing to drive revenue
- Understand the performance of all marketing activities in one single view
- Gain insights into what is driving business growth and what is not
- Measure the incremental impact of all marketing activities with machine learning analysis
- Test and optimize your marketing strategy with predictive simulation?
Drive demand and growth for B2B marketers
- Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
- Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
- Equip?your teams with the right insights to make intelligent decisions
What are analysts saying about SAP Marketing Cloud solutions?
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